Elevating Everyday Snacking with Schneiders.
Snacking is no longer just a between-meal fix—it’s part of everyday life. But not all snacks serve the same purpose. Some are indulgent, social, and celebratory, while others are quick, protein-packed solutions to keep busy routines moving. Schneiders recognized this shift and set out to show Canadians that their Euromet and Charcuterie Kits could meet both needs with the quality, craftsmanship, and heritage the brand is known for.
Objective: Drive awareness and trial of Schneiders’ Euromet and Charcuterie Kits as premium, versatile snacking solutions.
Communication Goal: Position Schneiders as the brand that elevates everyday snacking—whether it’s an indulgent charcuterie spread at home or a convenient, protein-forward kit on the go.
• SOCIAL • VIDEO • ART DIRECTION
From bold reds to rich purples, each Schneiders Snack Kit pops with colour and flavour cues that tease what’s inside. Every pack is a little adventure in taste, showing off the delicious variety of meats and cheeses in the range.
A social-first awareness campaign brought the story to life across Social media. Videos and stories showcased the ease of building indulgent spreads, while short, punchy posts highlighted the convenience of protein kits for busy moments. Seasonal content tied the kits to entertaining occasions, while influencer partnerships and community engagement reinforced Schneiders as the go-to for both everyday and special snacking.
