Packaging Design

The holidays are a time for traditions - and few are sweeter than baking with Redpath. Yet in a crowded festive season filled with endless brands vying for attention, Redpath needed to claim its rightful place as the essential ingredient in every Canadian celebration.

Objective: Position Redpath as the must-have brand of the holiday season by connecting it directly to baking moments that define celebrations.

Communication Goal: Show that no holiday - from Thanksgiving to New Year’s - feels complete without something sweet made with Redpath.