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It's not the Holidays without Redpath
The holidays are a time for traditions - and few are sweeter than baking with Redpath. Yet in a crowded festive season filled with endless brands vying for attention, Redpath needed to claim its rightful place as the essential ingredient in every Canadian celebration.
Objective: Position Redpath as the must-have brand of the holiday season by connecting it directly to baking moments that define celebrations.
Communication Goal: Show that no holiday - from Thanksgiving to New Year’s - feels complete without something sweet made with Redpath.
• SOCIAL • DIGITAL • INFLUENCER MARKETING
A digital-first campaign filled with playful, festive animations where themed desserts danced across screens before giving way to the iconic Redpath bag.
Warm, inviting visuals paired with interactive storytelling celebrated each holiday moment, while social content and community engagement brought sugar-positive bakers together to share the joy.
We designed the feed as a seamless gradient - transitioning from bright oranges into earthy rusts and finally into festive reds. This progression created visual cohesion while mirroring the seasonal journey from autumn into the holidays, building an emotional connection that felt timely, celebratory, and kept audiences engaged throughout the busy festive season.
Ultimately achieving to inextricably link the holidays with Redpath, positioning the brand as the must-have source of sweet enrichment for every celebration.
2x
Longer
Visitors spent twice as much time on site during the Holiday campaign compared to average traffic
20x
Increase
Engagement time soared compared to the 2023 campaign
96.5%
Engagement
Diwali creative was the season’s top performer, captivating almost every viewer
3.6M+
Views
Holiday influencer content drove over 3.6 million video views and impressions
3Mins+
On Site
Christmas and Festive ads kept visitors exploring recipes for over 3 minutes
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