FOOD BRANDING + PACKAGING DESIGN
DESIGN THAT SPEAKS.
STRATEGY THAT STICKS.
Every project starts with a question most designers skip: what does winning on shelf actually look like for your brand? The design comes after. That's why it works.
PACKAGE #1
The First Bite
A focused starting point for your brand. We define the core — your idea, your story, and the strategic foundation everything else builds on.
STRATEGY INCLUDED
Includes a competitive category audit before any design begins — so we know exactly what your brand needs to own.
WHAT'S INCLUDED
-
Brand vision analysis & basic brand strategy
-
Mood boards & creative direction
-
Primary logo
-
Secondary logo
-
Submark logo
-
Logomark
-
Custom patterns or illustrations
-
Brand guidebook (colour palettes, font pairings, basic brand usage)
-
2 rounds of revisions
-
Print-ready and web-ready files with format guide
Investment starting from CAD 2,500
Timeframe: 3–6 weeks
PACKAGE #2
The Sweet Spot
Most Popular
This is a complete brand identity, thoughtfully crafted, visually refined, and ready to show up with confidence.
​
STRATEGY INCLUDED
Includes up to 2 hours brand strategy workshop, in-depth goals analysis, market and competitor research, a brand positioning framework, and a strategic roadmap all before design starts.
​​
WHAT'S INCLUDED
​
BRAND STRATEGY
-
Up to 2 hours brand strategy workshop
-
In-depth brand strategy & goals analysis
-
Research (competitor & target audience analysis)
-
Brand positioning & messaging framework
-
Strategic roadmap for brand success
-
Tailored brand strategy
BRAND IDENTITY DESIGN
-
Mood boards & creative direction (3 directions)
-
Full logo suite (primary, secondary, submark, logomark)
-
Custom patterns, illustrations, or icons
-
Comprehensive brand guidebook (colour palettes, fonts, patterns, photography styles, brand voice)
-
Application mockups (packaging, social, marketing materials)
-
2 rounds of revisions
-
Print-ready and web-ready files with format guide
Investment starting from CAD 4,000
Timeframe: 4–7 weeks
PACKAGE #3
The Full Basket
Everything your brand needs, end to end. From strategy to execution, this is a fully realised brand system designed to launch, grow, and stand out.
​
STRATEGY INCLUDED
​
SWEET SPOT PACKAGE + SOCIAL MEDIA & DIGITAL ASSETS
-
5 custom social media post templates (editable)
-
2 custom story templates (editable)
-
5 Instagram highlight covers
-
Profile picture (optimised for all platforms)
-
WIX/Squarespace landing page design
-
Website favicon
-
3 animated GIFs for social media stories
BRAND COLLATERAL
-
1 ready-to-print stationery item (business card, thank you card, loyalty card, gift card, sticker sheet, or wrapping paper)
PREMIUM SUPPORT
-
3 rounds of revisions
-
Print-ready and web-ready files with format guide
-
30-day post-launch support
Investment starting from CAD 6,500
Timeframe: 6-8 weeks
PACKAGING DESIGN
Shelf Appeal
Packaging that stops scrollers... and shoppers
Want packaging that doesn't just sit on the shelf, it demands to be picked up? Let's collaborate on custom packaging that truly stands out, whether in-store or online.
Available for: shipping boxes, product box design, bottles, cans, tubes, wrapping paper, bags, and more. Have something specific in mind that isn't listed?
WHAT'S INCLUDED
​
-
Curation of creative ideas as a guide to our design approach (mood boards & creative direction)
-
2 rounds of revisions
-
Professional setup and delivery of print-ready files
ADDITIONAL SKUS
​
Pricing depends on complexity and quantity. Let's discuss your full product line.
Investment starting from CAD 1,000 per SKU
Timeframe: Quote on request
ADD-ON PACKAGE
Social Essentials
Elevate your social presence.​​
​
Perfect for brands ready to make their social channels as compelling as their products. This package can be added to The First Bite or The Sweet Spot — and is already included in The Full Basket.
​
WHAT'S INCLUDED
​
-
5 custom social media post templates, editable and provided in an easy-to-use format on the platform of your choice
-
2 custom story templates, editable and provided in an easy-to-use format on the platform of your choice
-
5 Instagram highlight covers
-
Profile picture (optimised for all platforms)
Investment starting from CAD 2,000
Timeframe: 1-3 weeks
ONGOING RETAINER OPTION
​
For brands wanting continuous social media design support, I offer a monthly retainer model. Pricing and scope are customised based on your needs — let's chat about what would work best for you.
Here's how it works
01
Questionnaire & Free Discovery Chat
​
Let's chat about your vision and goals. We'll discuss your ideas and how I can help bring them to life.​​
02
Category Audit & Strategy ​
​
Map the competitor landscape and develop a strategy that aligns with your brand's mission and values.
03
Design
& Develop​
​
I’ll design your brand. From logos to graphics, each piece will be designed to the brief - not instinct alone.
04
Review
& Launch​
​
Designs are ready to review. Once approved, now it’s time to showcase your stunning new brand to the world.